GYAN MANAGEMENT VOLUME 15 Issue 2 (July-December 2021)

RESEARCH PAPERS

  • Brands Gamified: Concept, Applications and Challenges

    Suzanee Malhotra
    Full Paper

  • Investigating the Influence of Social Media Influencers on Consumer Decision Making Process of Plurals and Millennials

    Lovedeep Singh Sidhu and Dr. Ramandeep Saini
    Full Paper

  • A Holistic Perspective of Customer Satisfaction Towards Green Banking Practices

    Rimple Sharma and Rajni Sofat
    Full Paper

  • Competing in COVID Era by Adopting Defensive Marketing Strategies

    Amit Kumar & Dr. Anupriya Kaur
    Full Paper

  • Women Entrepreneurship: Issues and Problems in Chandigarh & Panchkula

    Sonika
    Full Paper

  • An Investigation on the Dimensionality and Structure of Service Quality in Private Banks of South Odisha

    Saroj Kumar Dash and Snigdhamayee Choudhury
    Full Paper

  • Mechanism of a Bad Bank is to Reduce Stress Assets for Achieving Economic Growth and Financial Stability

    Mahesh K.M. & P.S.Aithal
    Full Paper

  • Growth of Corporate Tax in India: An Analysis

    Gurpreet Kaur1 & Dr. Vaneeta Rani
    Full Paper

  • Book Review: “The Hands-Off Investor: An Insider’s Guide to Investing in Passive Real Estate Syndications”

    Dr. Amita Chaudhury
    Full Paper


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