GJIMT Hosts Virtual FDP on Experiments in Social Sciences with Preeti Virdi

February 12, 2021

Gian Jyoti Institute of Management and Technology (GJIMT) on February 12, 2021, conducted a one-hour Faculty Development Program (FDP) on “Experiments in Social Sciences,” featuring Preeti Virdi, a research scholar from IIT Bombay. The virtual session aimed to introduce faculty members and research scholars to innovative methodologies in social science research, emphasizing consumer-centric experiments for richer data and causal analysis.

During the session, Preeti Virdi shared insights into her specialized area of research, which focuses on consumer behavior in the presence of online decision aids. She highlighted the benefits of experimental research over traditional survey methods, demonstrating how it provides deeper insights and actionable conclusions.

The session also covered observational and experimental research techniques, equipping participants with tools to enhance their research methodologies. Preeti Virdi’s extensive experience, including publications in ABDC-listed journals, brought a practical and evidence-based perspective to the discussion.

Participants appreciated the engaging and informative session, gaining valuable knowledge to incorporate experimental methods into their own research practices. The event reaffirmed GJIMT’s commitment to fostering academic growth and research excellence among its faculty and scholars.