GYAN MANAGEMENT VOLUME 18 ISSUE 1 ( January – June 2024)

RESEARCH PAPERS

• Social Media Marketing: Strategies and Impact on Business

  Samita Ballabh
  Full Paper

• Should digital taxation be in sync with the OECD-G20 Two-Pillar Framework?

  Arun Paul & Dr. N. Ramalingam
  Full Paper

• A comparative study of Non-Colour Bank segment among leading paint brands in Asansol market

  Samrat Singh and Somroop Siddhanta
  Full Paper

• Moderating effect of price on the relationship of economic animosity and ethnocentrism with purchase decision of retail consumers of Jharkhand

  Abhinav Kumar Shandilya and Dilip Kumar
  Full Paper

• Taxation on Gains from Cryptocurrency: An Overview

  Dr. Jyoti Arora & Lakhwinder Kaur
  Full Paper

• Development of Perceived Psychological Contract Violations (PPCV): A Theoretical Study

  Sanya Ahuja
  Full Paper

• An empirical Investigation of the Nexus between Disclosure level and Financial Performance on Ethiopian Commercial Banks: A Simultaneous Equations Approach

  Degu Kefale Chanie, Keshav Malhotra, Monika Aggarwal
  Full Paper

• Revisiting the Antecedents of Green Marketing Communication: A Pathway towards Sustainability

  Kavita Singla, Anand Thakur, Simriti Kohli
  Full Paper

• Leadership In Ethiopian Public Universities; Capacity And Challenges

  Mulugeta Fisseha Gebremedhin, Dr Bhawna Gupta
  Full Paper