Rural Marketing Activity: An Experiential Learning Triumph

October 26, 2024

On October 26, 2024, a village in Mohali became the center of an exciting Rural Marketing Activity undertaken by MBA I students from GJIMT. This hands-on initiative, held during the festive Diwali season, offered students the opportunity to engage directly with rural consumers, sharpening their entrepreneurial and marketing skills in a real-world environment.

The students showcased their products, interacted with the villagers, and effectively sold their offerings, demonstrating their ability to adapt to the rural market’s unique demands. Through this process, they honed essential skills such as sales strategies, communication, and negotiation, while also learning the value of teamwork and collaboration. The event was a remarkable success, with the students not only covering their costs but also making profits, proving their ability to implement classroom concepts in practical scenarios.

A notable aspect of the activity was the students’ interaction with the village leadership, who welcomed the initiative and offered valuable insights into rural life and consumer behavior. This interaction further enriched the students’ understanding of the dynamics of rural markets and the importance of community engagement in building successful marketing strategies.

This experiential learning activity went beyond selling products—it provided students with an opportunity to connect with the community, test their entrepreneurial skills, and gain firsthand experience of rural marketing. The profits made were a testament to their hard work and creativity, while the lessons learned will remain valuable throughout their professional journeys. Events like this reflect GJIMT’s dedication to bridging theoretical learning with real-world application, preparing students to excel in diverse environments.